Kenyan social e-commerce startup Elloe raises seven figure Pre-Seed round for expansion.


Elloe, a social e-commerce startup based in the United States that focuses on Kenya and emerging markets, announced today that it has raised an undisclosed amount in pre-Seed funding.

The new funds will give Elloe sufficient runway to grow its local Kenyan operations and fuel expansion into the Philippine and Southeast Asian markets well into 2023 and beyond.

Mad Ventures, Inc. of the Philippines was the lead investor in the round.

Elloe is a first-of-its-kind AI-powered social commerce platform that allows businesses to buy and sell things online across any messaging platform, co-founded by Owen Sakawa, Abhijay Rao, and Aaron Madolora.

Elloe’s technology helps businesses grow by streamlining operations, logistics, payments, and marketing through a consolidated merchant portal.

The subscription service is especially beneficial for micro-SMEs  who want to offer their products and services online without paying high commissions to non-essential third parties.

Elloe combines the strengths of world-class e-commerce technology and makes them simple and accessible to the general public.

Retailers may give a customised experience on their customers’ chosen apps using the platform. Businesses obtain an artificial intelligence-powered solution through the Elloe platform that allows them to conduct sales and establish personal relationships on Facebook Messenger, WhatsApp, and Instagram at scale.

Elloe’s mission, based in San Mateo, California, is to eliminate a significant logistical carbon footprint by developing innovative e-commerce practices, beginning with increasing the local economy, harnessing renewable energies, and automating supply chains.

“We are very excited and humbled by the opportunity to partner with Mad Ventures, Inc and join its growing livelihood ecosystem as digital ambassadors to local Kenyan entrepreneurs and netizens,” said Elloe, Founder and CEO, Owen Sakawa.