In 2022, TikTok’s Ad income will surpass that of Twitter and Snapchat combined.
According to research company Insider Intelligence, TikTok’s ad revenue is expected to quadruple to more than $11 billion in 2022, surpassing the combined revenues of competitors Twitter Inc (TWTR.N) and Snap Inc (SNAP.N).
With over 1 billion active users, TikTok, which is owned by Chinese startup ByteDance, is one of the most popular social media applications in the world.
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Said Debra Aho Williamson, an analyst at Insider Intelligence:
“TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,”
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