Netflix staff have been informed that advertisements may start showing before the end of 2022.
The New York Times reported on Tuesday that Netflix might unveil a lower-cost ad-supported membership option before the end of the year, citing an internal message to staff. The New York Times reported on Tuesday that Netflix may unveil a lower-cost ad-supported membership option before the end of the year, citing an internal memo.
According to the story, the streaming giant plans to start cracking down on password sharing within its subscriber base around the same time, citing an internal memo to workers.
Last month, the firm reported its first loss of customers in more than a decade, with further losses on the way, a sharp contrast to the growth it had during the epidemic.
Netflix considered releasing a lower-cost version of the service with advertising due to slow subscriber growth, noting the success of comparable services from rivals HBO Max and Disney+.
In April’s earnings call, CEO Reed Hastings stated that the business will “work out (the plan) over the next year or two.”
Netflix has also stated that it will tighten down on users who share passwords, citing the fact that competition and password sharing make it difficult to expand Last month, Netflix also announced that it intended to begin charging higher prices to subscribers who share their accounts with several people.