mybux, a financial voucher system that allows mobile money users a quick and easy way to top up sports betting vouchers, is continuing to grow all over the continent processing close to million transactions a day and is currently active in over 14 countries. This includes Kenya, Uganda, Ghana, Rwanda, South Africa, and more markets. It remains one of the most popular voucher systems due to its easy accessibility and quick payouts. By the end of 2022, it will be operating in over 20 African countries. Unlike other voucher systems, mybux users can easily convert their vouchers back into cash or mobile money, instantly and securely.
‘We are thrilled with what we’ve achieved so far”, says Johan Meyer, founder and CEO of Wallettec, mybux parent company. “Our aim from the beginning was how to use technology that solves local challenges easily and quickly. mybux was designed for the mobile money industry in mind and it continues to find better ways to improve its delivery and get everyone to participate in the online economy even if you don’t own a bank account.”
To satisfy its growing clientele it has introduced innovative ways for sports bettors to access its services quicker and easier including Whatsapp messenger service, mybux app, mybux website, USSD, and mobile money agents. The mybux app, for example, is a first of its kind as it also allows sports bettors instant access to all its bookmakers and brokers and sports bettors can easily monitor their winnings all on one screen. An easy-to-use, all-in-one app for every betting and trading need. It also allows one to deposit credits into the wallet, buy a voucher, and receive instant payouts from the bookmaker or broker all in one app. The mybux voucher is not only designed for a specific market or country but allows sports bettors to access different markets as they can easily convert into different currencies.
Soccer still remains of the most popular sports to watch on the continent as more people have access to European games. This and the burgeoning middle class within the continent including access to technology and smartphones allow more people to enter the sports betting market with ease. The access to more games and international fixtures also allows them to bet in different sporting codes like cricket, rugby, horse racing, basketball, baseball, etc.
“The industry is growing and analysts tell us that by 2024, globally, it will be worth over $130bn and Africa will continue to claim a slice of that pie. This makes us excited especially in testing new technologies and innovations that speak to our market, the African market. In different countries like Kenya, for example, we have partnered up with a number of bookmakers and it has been a win-win for everyone as we’ve assisted a number of bookmakers to penetrate our wide mobile money customer base that spans the continent while at the same time benefitting from being part of their POS payment option”, concludes Meyer.
mybux is not only limited to sports betting as it is also a payment option in other industries like online video gaming, forex trading, and general e-commerce and is always looking forward to new partnerships and exciting new markets.