MTN Uganda has appointed Safaricom’s head of Consumer Business Unit Sylvia Mulinge to head the telco effective October 1st 2022. She takes over from Wim Vanhelleputte, who will take on the new MTN Group role of Operations Executive.
“Sylvia Mulinge becomes MTN Uganda CEO, joining from Safaricom, where she served as Chief Consumer Business Officer for the Group. A seasoned executive, she brings with her a passion for transforming customers’ lives using technology,” South Africa’s MTN Group said.
In her new role, Ms Mulinge will be responsible for driving the consumer telecoms business, managing the overall brand and leading the transformation of Safaricom to become a digital lifestyle enabler of consumers’ lives.
She brings on board extensive experience in the consumer business unit where she has passionately transformed customers’ lives using technology having served Kenya’s largest Telco for over a decade.
She is among Safaricom’s long-serving executives who have steered the company that grew to become the largest in the region by sales, earnings, and market value. Starting with voice and SMS as its core business lines, the telco has diversified into various segments including mobile money transfers.
At MTN, She also brings on board vast experience across various sectors that include retail, sales and consumer business. MTN Uganda, which has been rolling out services similar to those pioneered by Safaricom in the country will be relying on her extensive experience to grow the business.
Speaking on her new appointment, Safaricom CEO Peter Ndegwa Said “She has been instrumental in steering the agile transformation of the commercial units and setting up two key businesses in Safaricom; Enterprise and Fixed Data,”.
He added, that she’s a champion of digital transformation, a purpose-led and impact-driven business leader who has lived Safaricom’s purpose of transforming lives”
