Uber Eats is celebrating four years in Kenya since its launch in Nairobi . To mark its fourth anniversary, Uber Eats has revealed what makes for the most popular orders and delivery items in Kenya.
Uber Eats has expanded its offering across multiple categories, including food, groceries, alcohol, beauty and wellness, and more. And has now expanded to other towns including Nakuru and Mombasa.
Kui Mbugua, General Manager, Uber Eats Kenya, said “We are excited to be celebrating four years in Kenya. It has been phenomenal to see the impact that we have had on consumers, delivery people and restaurants. We initially began by having only restaurants in 2018 but have since expanded this to new categories with the goal of increasing engagement and loyalty with our platform.”
Business growth has taken off, in fact, orders grew by 5.2% year-on-year (YoY), with gross bookings growing by 20.7% YoY. This was largely driven by a steady increase in first-time consumers, but also by deliberate upscaling and diversification of the Uber Eats platform through working with key restaurant partners and the addition and expansion of grocery and convenience orders.
Our category selection currently has multiple key restaurant players in the industry, supermarkets such as Chandarana, pharmacies such as Good Life, flower vendors, gas shops, water delivery shops and – even pet food delivery, while working with a range of partners that cater to every pocket” Kui added.
Since 2013, Uber and Uber Eats have collectively reached over 30 million riders and eaters in Sub-Saharan Africa.
The latest consumer trends from Uber Eats trends have shown that consumers use the platform to order a variety of items to their doorstep ranging from cauliflower, and aluminum foil all the way through to hot wings and baking flour.
In 2021, the smallest order was one banana, while our largest grocery order was over 12 items which included flavoured milk, long-life milk, chocolate, energy drinks, and coffee, to name a few.
Having delivered the most expensive food order worth KES 28,520 containing Avocado Burger, Bacon Avocado Cheeseburger, Beef Burger, Crispy Chicken Strips, Hot Wings and Masala Fries, Uber Eats has proven that people are able to find diverse food options on the app to suit their evolving tastes.
Since its launch, the number of partners signing up for Uber Eats has grown day by day. As a testament to the diversity of cuisines available on the app, Uber Eats trends indicate that the top four most frequented cuisines in Kenya include: American, Indian and Burgers and Pizza (Fast food).
Besides positively impacting the ordering habits of an increasing number of customers, Uber Eats has also made a striking change at eateries across the country with the increasing growth of “dark kitchens”.
Uber Eats has also witnessed entrepreneurs making use of the app in building their businesses to reach new customers and to get data on which items to focus on, and other information to improve their in-store and delivery operations.
Kui Mbugua concludes: “As we look to the future, we want to continue to provide our partners with the means to innovate their businesses and reach more customers, continue to offer economic opportunities to Kenya’s residents, and provide consumers with more options at the tap of a button. We’re proud to play our role in Kenya’s diverse environment and look forward to creating more impact. “