Instagram Has Launched New Creator-Only Posts, Reels, And Chats


Earlier this year, Instagram unveiled a brand-new feature that enables producers to charge for their premium content.

The business is now releasing new tools for artists to interact with platform users. The startup, which is owned by Meta, is now rolling out Subscriber Chats, Subscriber Reels, Subscriber Posts, and Subscriber Home after testing a few features in January of this year. Up until this point, only creators with a unique badge on their profile may upload Subscriber Stories. Additionally, they may have hosted Subscriber Lives.

In a blog post that Meta posted, it is said that Instagram Subscriptions for creators have been made available throughout the US. When this model will be available to authors in other nations, including India, is not specified. The business has made it clear that till the end of 2024, Meta will not charge subscription fees.

Subscriber Chats

The tool will let users engage with their favourite creators, as its name indicates. Up to 30 individuals can participate in the conversation and discuss topics that are important to them. According to Instagram, Subscriber talks, which are run by Messenger, may be started right from your inbox or story and terminate on their own after 24 hours.

A new “join conversation” button that is connected to a story allows subscribers to join chats. A dedicated tab for managing discussions and the inbox looks to be coming to Instagram DM as well.

Exclusive Posts and Reels

Creators may now post exclusive Posts and Reels after Subscriber Stories. These will have a sticker or emblem that says “exclusive.” Similar to this, a new tab on the profile will only display postings that are exclusive. It is yet unknown if the new tab will permit creators to pin content.

Instagram adds

“We’ve also made a subscription story sticker and promo reels to encourage followers to subscribe and an easy way to give subscribers a personalised welcome when they join with welcome reels”.