Jumia Food, an online food ordering site has launched Jumia Food Mart for consumers to enjoy a record 20-minute delivery when they order basic essentials like rice, milk, sugar, bread, vegetables, snacks, and personal care products.
The move is aimed at tapping into the increased consumer demand for faster delivery of everyday essentials while offering convenience at its best.
“Jumia Food Mart is a game changer for our customers. This new offering means that you can trust us to deliver to you your basic essentials like soda, unga, or vegetables in less than 20 minutes. It means that you can order milk on Jumia as the water boils and have it delivered on time for your tea! Jumia Food Mart represents our commitment to meeting customers’ demand for everyday products at the fastest deliverytime.” said Juan Seco, Jumia Kenya CEO adding that the launch is a great achievement from the Jumia Logistics team who have been working hard for many months to ensure the success of quick commerce. Consumers will also benefit from free delivery on Jumia Food Mart.
Last-mile delivery via micro fulfillment centers within the neighborhood is a new concept that will revolutionize delivery times for Jumia consumers and make online grocery delivery faster than ever before.
Plans call for more than 30 Jumia micro fulfillment centers by the end of 2022, with many now officially open for business.
Jumia has witnessed a great shift to everyday products since the COVID-19 outbreak as a result of consumers’ shifting preference toward e-commerce, and its new ‘Quick Commerce’ concept represents an important step forward in making online shopping more convenient than ever before.
The service will be available in key suburbs in Nairobi namely Kilimani, Kileleshwa, Lavington, and Westlands
as the company plans to expand later across the country.
When Jumia Food in launched in 2012 its focus was on the middle class who could afford internet access but growing smartphone use and plummeting data costs are opening up the market to lower income earners.