Meta’s new feature will make it easier to switch across several accounts


Meta is testing a new way to let users switch between accounts on Instagram and Facebook by integrating its accounts Centre into the apps.

Meta is testing the feature across iOS, Android and Web users globally.

The feature will make it easy for users who bounce between various accounts on the two apps or people who have a lot of Instagram profiles to separate their online brands from their personal life. The new accounts switcher for Facebook and Instagram will show you all the accounts and profiles you’ve added to the accounts centre.

people can get notifications for both Facebook and Instagram profiles in one place if they choose to add them to the same Accounts Center and also create new accounts with their existing Facebook and Instagram logins and use them to sign up for additional accounts and profiles.

In a blog post, Facebook says ” We know that many people use more than one of our apps to pursue different interests, reach a broader audience or share different aspects of who they are with different groups of people. With that in mind, we’re simplifying the process of creating and switching between accounts and profiles.”

For a start, Meta will be starting with a profile switching interface that will make it easier for users to stay on top of notifications and navigate between Facebook and Instagram then later roll out the multiple account creation option.

“People new to our products can create a Facebook or Instagram account, and then use that account to sign up for additional ones. And people who have both a Facebook and an Instagram account can now easily use login information from one app to access the other, as long as their accounts are in the same Accounts Center. We’re testing this new experience globally on iOS and Android”

As always, account security and privacy are top of mind for us, and existing security features will still apply to the updates we are announcing today. For example, if someone turns on two-factor authentication for their Facebook account, then an unrecognized device can’t log into their Facebook account with their Instagram login information.

Meta promises to notify people when a new account is created using their existing account and when an account is added to their Accounts Center, so you can confidently stay up to date on activity across all of your accounts. Finally, people can manage which profile appears in the profile-switching experience, and which accounts can log into each other.

While these changes are currently limited to Facebook and Instagram, we’ll continue to explore how to improve connected experiences across all of our technologies.