Shutterstock launches its own AI image generation tool


Shutterstock, Inc. has launched its AI image generation platform available to use by all Shutterstock customers globally in every language the site offers.

The text-to-image technology converts prompts into larger-than-life, ethically created visuals ready for licensing. It is the latest addition to Creative Flow, Shutterstock’s extensive toolkit that has been specifically designed to power the most seamless creative experience possible.

“Shutterstock has developed strategic partnerships over the past two years with key industry players like OpenAI, Meta, and LG AI Research to fuel their generative AI research efforts, and we are now able to uniquely bring responsibly-produced generative AI capabilities to our own customers,” said Paul Hennessy, Chief Executive Officer at Shutterstock.

Our easy-to-use generative platform will transform the way people tell their stories — you no longer have to be a design expert or have access to a creative team to create exceptional work. Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in, and we ensure that the artists whose works contributed to the development of these models are recognized and rewarded.” he added.

With the AI image generation platform, Shutterstock is revolutionizing the way visuals are created for campaigns, projects, and brands by making generative AI accessible to all. The platform lets customers bypass the need to learn how to write long, complex prompts to benefit from technology. The AI image generator produces unique, varied, and breathtaking images from even a single word input or short simple phrases. And with an intuitive style picker and support for over 20 languages, we empower people worldwide to bring their creative visions to life without limits.

Shutterstock allows you to search for stock, create and publish winning designs, and generate content—all in one place. With the convenience of the AI image generator, you can take it a step further and polish your newly generated asset in Create. It comes with an easy-to-use editing tool that lets you customize your visuals without being a professional designer, and plug it into the rest of the applications that make up Shutterstock’s Creative Flow.

Shutterstock customers already have access to this entire suite of tools through their current subscription.

” We’re the first to support a responsible AI-generation model that pays artists for their contributions, making us your trusted partner for generating and licensing the visuals you need to uplevel your brand. Also, we have thoughtfully built-in mitigations against the biases that may be inherent in some of our datasets, and we are continuing to explore ways to fairly depict underrepresented groups.”