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Subaru to bring back the STI as STe on electric performance cars, trademark uncovered

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Subaru has submitted a trademark application for “STe” to the German Patent and Trademark Office (DPMA), which may suggest the performance emblem may be doing a comeback for upcoming electric cars.

This information was initially discovered by CarBuzz, and it appears that “STe” may serve as a replacement for “STI,” which is Subaru’s performance badge that is being retired. Subaru declared last year that they will not produce a WRX STI for this generation, and future performance models will have to concentrate on reduced emissions and electrification, with the current WRX being the final one.

The final Subaru WRX STI

When it announced the discontinuation of the WRX STI, Subaru said it looks “forward to incorporating the essence of STI into our next generation of vehicles,” indicating the rally-bred STI lineup could expand to or influence other vehicles, specifically electric ones.

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Debuted back in 1988, the STI emblem stood for Subaru Tecnica International. It was designated for Subaru’s motorsports division and maker of its most hardcore performance road cars. The acronym “STe” pays homage to STI’s original style prior to 2006, with a lowercase “e” indicating “electrified.”

The STI E-RA Challenge Project concept

Currently, Subaru’s sole EV is the Solterra crossover, which was co-developed with Toyota and is nearly identical to the latter’s bZ4X. However, at the 2022 Tokyo Auto Salon, Subaru displayed a Solterra STI concept, but it had no performance modifications. At the same event, the STI E-RA Challenge Project concept was also unveiled, it was a 1,072-hp electric racer. With those two cars, Subaru appears to be interested in producing performance EVs, and “STe” may be the emblem they utilize.

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Dennis Mathu
Dennis Mathu
I cover motoring news, gadgets, software releases, mobile apps and enterprise systems powering corporations. Contact me at [email protected] or [email protected]

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