Elon Musk bought Twitter in a much-publicised deal last year and turned the micro-blogging website upside down.
From firing its top executives (including the then-CEO Parag Agrawal) to introducing major changes in Twitter’s user interface, Musk’s ‘Twitter 2.0’ turned out to be quite different from the bluebird platform that we all were used to. Musk’s leadership style at Twitter also made headlines as the new chief got famous for engaging in public arguments with employees, sending late-night emails, and so on.
And this was followed by a lot of criticism by netizens. In December 2022, Musk said that the day he will step down as Twitter’s CEO when he finds someone ‘foolish enough to take up the job’. And Musk found the right person for the job in the form of Linda Yaccarino, the ex-NBC top executive who has just started her new job. On day 1 as the CEO of Twitter, Yaccarino shared her thoughts with the world and asked her followers to ‘stay tuned’.
She wrote, “It happened — first day in the books! Stay tuned.”
Before starting her new job, Yaccarino also hired her trusted advisor and NBC colleague, Joe Benarroch, to build Elon Musk’s ‘Twitter 2.0’. The new Twitter boss welcomed Benarroch via a tweet.
She wrote, “Welcome to the flock, @benarroch_joe! From one bird to the next. Let’s get to work @Twitter! #timetofly.”
Linda Yaccarino Joins Twitter as CEO to Oversee Business Operations, while Musk Focuses on Product Design and New Technology
Following Elon Musk’s announcement on May 12, confirming Linda Yaccarino as the new CEO of Twitter, curiosity arose surrounding her role. As the Twitter CEO, Yaccarino will primarily be responsible for business operations, enabling Musk to dedicate more time to his other ventures, SpaceX and Tesla. However, Musk will retain control over product design and the implementation of new technologies within the platform.
Musk warmly welcomed Yaccarino, expressing his excitement and vision for transforming Twitter into the all-encompassing “X, the everything app.” Yaccarino responded, acknowledging her admiration for Musk’s vision and her commitment to collaborating in the transformation of Twitter. While acknowledging that she may not be as active on the platform as Musk, Yaccarino expressed her dedication to building Musk’s vision of Twitter 2.0.