EV price volatility shows no indications of abating anytime soon. Ford has chosen to considerably reduce the previous price of its F-150 Lightning pickup truck in the United States.
The base Pro F 150 truck now costs $51,990, including a $1,995 destination charge. The pricing change is the first fall following four price increases, and it reduces the starting price of the Pro model by $9,979. Furthermore, if you create your own XLT, Lariat, or Platinum truck by July 31, you will receive a €900 incentive. While the pick-up prices have been reduced, the mandatory destination charge has been raised by $100.
The new price cuts are the result of Ford’s recently increased production capacity, as well as better efficiency in the manufacturing process enabling the savings to be passed on to customers.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work behind the scenes to increase accessibility and affordability in order to help our clients lower pricing and shorten wait times for their new F-150 Lightning.” stated Marin Gjaja, Ford’s chief customer officer.
Ford’s Rouge Electric Vehicle Center in Michigan is now completing final plant upgrades to triple its F-150 Lightning manufacturing capacity to 150,000 vehicles annually beginning this year.
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