Mark Zuckerberg confirms Threads users decline by more than 50%

Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/Illustration

Threads has experienced a significant decline in its user base, according to Meta boss Mark Zuckerberg, reports state.

The social media platform initially soared to over 100 million users within just five days of its recent launch.

However, Mr Zuckerberg admitted that those impressive numbers have since plummeted.

He acknowledged that it would have been ideal if a substantial portion of those users had stuck around, but that hasn’t been the case.

According to reports by BBC, he characterized this situation as “normal” and expressed optimism that user retention would improve as the app receives updates and new features.

“When Threads was first introduced, it faced criticism due to its limited functionality. In response, Meta has been working to enhance the platform by introducing new features like separate “following” and “for you” feeds, as well as expanding the ability to translate posts into various languages. The company’s focus is now on incorporating more “retention-driving hooks” to entice users to return to the platform. For instance, they plan to ensure that Instagram users can easily access important Threads content since the two platforms are closely connected – one must have an Instagram account to sign up for Threads,” BBC reported.

Further reports imply that during the update with employees, Mr Zuckerberg also discussed Meta’s ambitious bet on the development of a virtual reality world called the Metaverse.

He stated that progress on the augmented reality (AR) and virtual reality (VR) technology needed for the Metaverse was on track but not significantly ahead of schedule.

“He projected that it might not become mainstream until the next decade, which might raise concerns about Meta’s substantial investment in the Metaverse. The company’s Reality Labs division, responsible for VR headsets and related products, has incurred multi-billion dollar losses, despite Meta’s overall strong financial performance, with a profit of $7.79 billion in the last quarter,’ BBC reported.