SA Esports Startup  Nibble Africa Raises Seed Funding To Accelerate Business Growth


Nibble Africa,  a fully-fledged creative agency, lifestyle brand, and esports organization, has announced the establishment of its content house in Cape Town after the successful acquisition of seed funding.

The funding will play a vital role in empowering the agency’s accelerated growth and further solidifying its position as a market leader in the advertising space of gaming and esports regionally.

“Joining Pathways and receiving the support of E Squared is a massive win and reward for a lot of back-breaking work that has been put in by so many members of the team,” said Glenn “Dreamer” Kisela, Allan Gray Fellow and CEO of Nibble Africa.

Nibble Africa which is a participant of the Pathways initiative, will benefit from a wide range of support,including access to industry specialists, business and technical expertise as well as financial capital to help the business achieve its medium and short term goals.

The new content house, located in the heart of Woodstock, marks a significant milestone in Nibble Africa’s young journey as a growing startup. The modern, spacious & well-situated home was carefully chosen to foster collaboration, creativity, and innovation among the company’s growing team.

The expansion not only signifies the company’s commitment to enhancing its content creating capabilities but also its dedication to providing exceptional services to its valued partners and clients.

Nibble Africa began as an esports organisation back in 2016 before transitioning into becoming a fully-fledged creative agency, working on an extensive list of brands to assist in their marketing and content needs in the gaming and esports space.The list of clients, past and present, range from CIPLA and Incredible Connection to Nasty C and PCBuilder, just to name a few.

A Venture Builder from E Squared had the following to say. “We are really excited to work with Nibble and look forward to playing an integral part in the business’ growth. Working with Glenn and Ruth has been nothing short of amazing and we are committed to making the necessary financial and non-financial support to help the business grow and prepare to scale”.