X’s CEO Announces $20 Million Payout to Creators Through Innovative Ads Revenue Sharing Program


X, led by Chief Executive Officer (CEO), Linda Yaccarino, has revealed that the company disbursed nearly $20 million to content creators.

The announcement was made on the formerly known as Twitter platform, where Ms Yaccarino shared insights into the success of the Creator Ads Revenue Sharing program launched in July of this year.

“Under this initiative, creators are entitled to a portion of the advertising revenue generated from ads displayed in the responses to their posts by other verified users.”

To qualify for participation in the program, individuals must subscribe to X Blue (formerly known as Twitter Blue) or be recognized as a Verified Organization.

Additionally, eligibility criteria include accumulating a minimum of 15 million impressions on posts over the preceding three months and having a follower count of at least 500.

In August 2023, reports started emerging confirming that creators received payments.

Elon Musk, the owner of X announced that the inaugural round of payouts for creators would reach an impressive sum of nearly $5 million.

It’s worth noting that the Creator Ads Revenue Sharing program is accessible in countries where Stripe facilitates payouts.

Unfortunately, this excludes all African nations, as Stripe currently lacks support. It is pertinent to mention that Stripe operates in only 46 countries globally.