X, formerly Twitter, is stepping into the ring with World Wrestling Entertainment (WWE) for a new weekly series, “WWE Speed.”
This partnership marks X’s latest raid into specialized video content, aiming to score points with viewers and advertisers alike.
Debuting this spring in the US, “WWE Speed” will be exclusive to X for the first two years.
Each episode will pack a punch with fast-paced, under-five-minute wrestling matches, featuring renowned stars like Dwayne “The Rock” Johnson.
This collaboration builds on X’s growing lineup of video content, following shows with Don Lemon, Jim Rome, and Tulsi Gabbard.
The timing is strategic, coinciding with the Super Bowl, a major advertising platform for X.
Since Musk’s acquisition in 2022, X has faced financial challenges. However, this WWE partnership and a focus on high-quality video content aim to deliver a knockout punch and boost ad revenue.