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Ericsson Launches 5G Core Excellence Center to Drive 5G Adoption in the Middle East and Africa

Ericsson has announced the opening of a 5G Core (5GC) Excellence Center dedicated to serving the dynamic region of Middle East and Africa. The state-of-the-art Excellence Center will serve as a focal point for innovation, collaboration, and the advancement of 5G technology. The announcement was made at GITEX Global 2023.

Through interactive demonstrations and use cases that exemplify the real-world applications of 5G technology, Ericsson will leverage the Excellence Center to showcase the immense potential of 5G for both end consumer services such as fixed wireless access, cloud gaming, and enterprise offerings, including those in media & entertainment, public safety, and beyond.

At the 5GC Excellence Center, stakeholders will look at the multifaceted dimensions of 5G’s value proposition, allowing to engage with its real-world applications and delve into the future of 5G networks with a spotlight on cloud-native architecture. Learn about the principles driving this architectural shift and witness how it empowers networks with unparalleled flexibility and agility, making 5G’s promises a reality. Strengthening 5G operational capabilities and unlock new business horizons to usher in new revenue streams and novel business use cases.

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Lucky La Riccia, Vice President and Head of Cloud Software and Services at Ericsson Middle East and Africa, says: “The Ericsson 5G Core Excellence Center provides a conducive environment for collaboration and innovation and is well-positioned to support our customers in their 5G monetization journey through demos and practical consumer and enterprise use cases. We are committed to providing the resources and support needed to develop and commercialize innovative products and services. The launch of Ericsson’s 5G Core Excellence Center is a significant milestone, and we are confident that it will be a valuable asset to the Middle East and Africa.”

The 5G Lab, part of the Excellence Center, is equipped with advanced 5G Stand Alone infrastructure and high-speed networking equipment and offers a collaborative workspace designed to bring together developers, system integrators, and industry experts to collectively explore the capabilities of 5G technology while building innovative 5G use cases. It will also serve as a launchpad for commercialization and deployment, driven by Ericsson’s commitment to transforming ideas into market-ready products and services.

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Since its launch in 2019, 5G connectivity has rapidly gained momentum worldwide, ushering in a new era of connectivity and communication. Research firm, Tarifica, in a new report, delves into key aspects of 5G adoption, including the proliferation of 5G plans compared to non-5G plans, the pricing of 5G plans versus non-5G plans, and the evolution of these plans over time.

According to Soichi Nakajima, Vice President of Data and Analysis at Tarifica, “Our data illustrates a significant trend: 5G plans are increasingly outnumbering their non-5G counterparts in many markets. Notably, countries like Denmark and New Zealand have fully embraced 5G, with all plans covered being 5G-compatible, and therefore non-5G plans are absent in these countries.”

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Tarifica’s analysis reveals that 5G plans tend to come at a premium, with average prices exceeding those of non-5G plans. Soichi Nakajima added, “This finding should not be surprising. Given the high-end nature of 5G services, they are commonly bundled with generous data allowances.”

The analysis further emphasizes the dichotomy between 5G and non-5G plans in terms of pricing and data allowances. 5G plans consistently command higher median prices compared to their non-5G counterparts due to substantial infrastructure investments and the promise of cutting-edge speeds and seamless connectivity. Additionally, 5G plans offer more data volume compared to non-5G plans, catering to the data-hungry demands of today’s digital lifestyles.

Mr. Nakajima noted, “Compared to non-5G plans, our data shows that 5G plans are roughly 1.5 times more expensive while including slightly more than double the amount of data. This duality of increased data and heightened cost is a strategic move by service providers to meet the growing demand for enhanced data and speed capabilities.”

The analysis underscores a pivotal shift in the telecommunications landscape. Whereas 5G plans were initially introduced as a luxury, high-end service with lofty data allowances, they now increasingly cater to the broader population’s needs.

Said Zantout, Head of Operations Support Systems, Core and Cloud at Ericsson Middle East and Africa, says: “The Ericsson 5G Core Excellence Center will allow us to collaborate with partners and customers to develop and test innovative 5G applications that empower businesses, industries, and individuals to thrive in the era of connectivity.  We look forward to seeing the innovative solutions that will be developed in the 5G Lab and we are confident that these solutions will drive innovation in the region.”

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James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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