Airtel Nigeria Eats Into Hollywood With Mike Ezuruonye as its ‘Come Alive’ Ambassador

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twitter2Airtel Nigeria has puled a great move that will see it sign up the youth with its appointment of Nollywood actor Mike Ezuruonye as its  ‘Come Alive’ Ambassador.
Airtel’s Come Alive aims at empowering the youth in the country, a vision the firm belives will drive it become popular with the young generation. The campaign promises to enable the youth in Nigeria to fulfill their dreams by staying in touch with friends, family and loved ones by staying connected by calls and sharing stuff with them using Airtel’s Internet and digital value offerings with its 3.75G data network.
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Showing Airtel’s commitment to Nigerian youth, Mr. Segun Ogunsanya, managing director and chief executive officer said the now youth-focused internet network will support them to achieve their ambitions. The firm will also provide the youth with youth pocket-friendly digital products and offerings such as voice and data bundles, Talk More, Bid & Get, Facebook Bundle, WhatsApp and Airtel My Business.
Nigeria has over 170 million people, of these over 70 percent are youth, and love Nollywood. Mike will be a constant reminder of why they need Airtel all the time.
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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba