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Wednesday, June 24, 2026

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World Cup Boost Drives Football Podcast Boom Across Africa

Brand Voice
Tech

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Brand Voice

World Cup Boost Drives Football Podcast Boom Across Africa

Spotify data shows football fans across Sub-Saharan Africa are increasingly turning to podcasts for match analysis, commentary and fan-led discussion, with a sharp increase in listening across the region due to the 2026 Word Cup. Average daily streams of football-related podcasts rose significantly between June 1 and June 20 compared...