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Absa Signs Kipchoge After Record-Breaking Melbourne Marathon Victory

Sam Wakoba
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Tech-Savvy Teams Building Their Own Workarounds Isn’t Efficiency, It’s Shadow IT

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Sam Wakoba

Absa Signs Kipchoge After Record-Breaking Melbourne Marathon Victory

Absa Bank Kenya Plc has signed marathon star Eliud Kipchoge as its Official World Tour Financial Partner, using the Kenyan runner’s international profile to bolster its brand as financial institutions compete for customer attention and loyalty.The announcement comes two days after Kipchoge won the Melbourne Marathon in a course-record...