Manchester United followers will be rewarded through their use of afb cards in a new partnership that will bring smiles to the over 5 million club enthusiasts in the country.
The afb company will be aiming to leverage on this huge following to help increase more users for their cards. The promotion targets Manchester United fans from the ages of 18 to 65, with income of at least Kshs 10,000.
“Under the partnership, afb customers will be able to take advantage of many exclusive Manchester United benefits and incentives, such as ticket giveaways, signed merchandise and much more throughout the duration of partnership,” the company said.
The card company began its operations in Kenya this April, entering the already sky rocketing market of debit and credit cards. It now has affiliation to 100 outlets in the country where card holders can buy goods and services.
“We are proud to be partnering with afb as this will give our fans in Kenya another platform to engage with the best club in the world. The Club has always had fantastic support from our fans in Kenya and we are pleased to be able to offer them such a fantastic product.” Manchester United’s Group Managing Director, Richard Arnold said.
“We want to give Manchester United supporters the opportunity of getting closer to their club, and we hope that the millions of fans come and enjoy this unique offering. In the first 6 months, we will be limiting the number of cards to 5000 Limited Edition Cards,” said afb Group Chief Executive Officer, Karl Westvig.
Other club loyalty programmes have been launched in the country and marketers have found a way to turn the English Premier League following to their advantage.
In May this year Imperial Bank partnered with the English Premier League club Arsenal to offer benefits to their clients.