South African-based advertising network, Ad Dynamo, has announced its plans to launch in Kenya by September this year, after it signed up MSN Kenya as its exclusive publisher in the East African country.
“We are pleased to offer advertisers in Kenya a compelling solution that provides convenience, scale of reach, and of course the customer service that we’ve become legendary for”, said Sean Riley, Ad Dynamo CEO.
Claiming to be South Africa’s and Nigeria’s largest ad network alternative to Google, Ad Dynamo looks to launch its services in Kenya that include: mobile ad network, online ad network, Twitter advertising through sponsored tweets (where celebrities are paid to promote a brand) and Facebook advertising.
It was however interesting to note that the company has only 3,730 likes on its Facebook page and 2,450 followers on its Twitter account. It will be interesting to watch the strategy the company uses in promoting other brands on social media based on these numbers.
Ad Dynamo said that Kenyan publishers will enjoy a faster payment than any rival ad network worldwide, considering its offers its very own Visa Debit Card as a means of receiving income.
Back in 2011, Ad Dynamo launched a service dubbed Ad Dynamo Social, a product that allows advertisers to reach customers on the Facebook platform. The product is integrated with Facebook’s API, allowing advertisers worldwide to target specific audiences within specific locations and demographics.