Rocket Internet’s online food delivery service HelloFood has today taken over the service of its competitor Jánamesa.br in a move that signals the consolidation of HelloFood as a leading player in the contested Brazilian market just six months after its launch in Brazil.
Jánamesa, a Brazilian operation affiliated to German startup Lieferando, was started in April 2012 and is active in São Paulo and Rio de Janeiro with over 600 partner restaurants across the country.
All restaurants as well as Jánamesa’s current users and operations will be integrated into HelloFood Brazil.
According to Emerson Calegaretti, founder and co-CEO of HelloFood Brazil, ‘This takeover, and the fact that we are doubling our user base, means a fundamental strengthening of our position in the Brazilian market. The benefits are obvious: More users and a greater range of restaurants will drive both orders and revenue. For customers, the order on HelloFood remains simple, fast and convenient.’
The announcement in Brazil comes only few months after foodpanda/hellofood group took over the services of food delivery sites Singapore-Dine in Asia and Ételvitel KFT in Hungary in its first major international takeovers. HelloFood with its affiliated brand foodpanda is the largest group of online food ordering platforms worldwide.