Orange Telecom has been awarded 2013 Africa Frost & Sullivan Company of the Year Award for its impressive business across the continent by offering quality services. The award was issued for Frost & Sullivan a telecommunication research company.
“Despite fierce competition, Orange has managed to maintain its leadership positions and enjoy significant growth rates in terms of subscribers and revenues,” said Frost & Sullivan ICT Industry Analyst Ishe Zingoni.
“This success is based not only on innovations and customer-centric products but also on visionary strategies and their robust implementation that has allowed steady market penetration.”
Orange has a pan African network is several countries but faces major huddles in terms of competition from the likes of MTN and Vodafone.
Orange is also leveraging its innovation centres to offer tailored, value-added services that aim to maximize customer value, enhance customer experience and grow market share across Africa. Its two Technocentres in Amman and Abidjan are dedicated to the development of new product and service offerings for consumers in the region, the report from Frost & Sullivan said.
“More importantly, Orange has been tapping into opportunities presented by local particularities such as a significant lack of access to credit cards, low broadband penetration as well as the positive, unprecedented uptake of mobile services,” observed Ishe Zingoni.