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Nokia Launches Its New Range Of Smartphones In South Africa

by Caroline Vutagwa
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Nokia has finally publicized its very first 6-inch Lumia smartphone in South Africa. The Nokia Lumia 1520 is now available in black, yellow and white on contracts starting at R449.00 per month.

The smartphone along side Asha 500, 502, 503, and new Asha OS featuring Fastlane, will be in the South African market from March 2014.

The Lumia 1520 comes with a 1080p Full HD screen with an enhanced start screen featuring an additional 3rd column of live tiles.

It has a 20MP PureView camera (yes 20) that has optical image stabilization, oversampling technology and zooming capabilities. The Nokia Lumia 1520 brings personal stories to life with Nokia Storyteller and Nokia Camera, and the bigger screen enables a fantastic Microsoft Office experience.

“We are significantly expanding our Lumia portfolio in more ways than one with the Nokia Lumia 1520,” says Shaun Durandt, Nokia’s GM for South Africa. “With our latest imaging innovations and the best from Microsoft brought to a new form factor, we’re helping people to capture the world around them and do more on the go.”

 “We have expanded the Asha family with a trio of smartphones that offer consumers a choice of handset that suits their budget, each with stunning design, great social apps, and new imaging experiences,” he added

Nokia Asha 503 is a 3.5G device with a unique layered design and a scratch-resistant, curved Gorilla Glass screen. It has a 5MP camera and LED flash and should go for a recommended retail price (RRP) is R1 199.

Nokia Asha 502 goes for an estimated RRP of R1199, the Nokia Asha 500 at an estimated RRP of R899. All the new devices have quality and outstanding battery life.

The range features an innovation known as layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. It combines an inner layer of bold, bright colour surrounded by crystal-clear transparency. The combination adds a distinctive look to the phone’s monobody design, as well as durability. The high-end design is a clear differentiator, as are the craftsmanship and attention to detail.

The new Nokia Asha range brings a fully redesigned user interface. Swipe is the main gesture for navigating the phone. The camera experience is also more social, with the option to post an image to Facebook or Twitter with just one touch.

Fastlane is the second screen that acts as a shortcut to the phone’s recently accessed apps, features and content, as well as future activity, such as calendar appointments.

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