Orange Kenya and CIC Insurance Group have jointly launched a mobile insurance product called Orange Bima. The product will give the subscribers of Orange Mobile to insure their mobile devices with a sum of up to KSh40,000, as well as sign up for a life cover for up to KSh100,000.
The service will cost the subscriber a shilling a day, which will be deducted from their airtime. If the users do not have airtime for a day, the premium amount owed will be deducted once they top-up next within 30 days. So far, this is the lowest per-day premium payment in the country.
Orange Kenya CEO, Mickel Ghossien said that this product will increase the overall insurance penetration.
“Orange Bima is the very first mobile insurance product in the market that bundles bith device and life covers. This product will be of great benefit our subscribers and at the same time enable us to reduce churn even further since our customers’ SIMS will be active for the premium deductors,” said the CEO.
CIC Insurance Group Managing Director Nelson Kuria also said: “ Insurance companies welcome and appreciate support from other corporate players to bolster the insurance uptake in the country. At CIC, we are pleased that Orange has opened up its subscriber based to us so that we are able to offer life at very competitive rates.”
To subscribe for this product Orange Kenya users will dial *242# and follow on screen instructions. Subscribers can also insure up to two devices.
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The device plus life cover will be available to those who purchase devices from Orange shops from today.
The policy insures the device against risk and life cover against accidental death and comes in three packages, Silver , Gold or Platinum which attract annual premiums of KSh365, KSh1000 and KSh2000 respectively.
Life cover, on its own, will insure against accidental death or natural death and comes in three packages, Diamond, Platinum and Infinity. Annual premium for Diamond is KSh240, KSh600 and KSh800 respectively.
