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Equity Bank, Safaricom Named Best in Customer Service

James Mwangi Equity Bank CEO

Equity Bank, Safaricom, University of Nairobi, Nakumatt among others have been named the best in customer service in Kenya by the Institute of Customer Service Kenya (ICS-Kenya), a professional body for customer service in the country.

ICS in partnership with mSurvey, a mobile surveys company, and Dalberg, a strategic advisory firm did a survey for the inaugural Service Excellence Awards 2014 which was held last evening. The awards, which were announced during the Gala Dinner to mark the culmination of the Customer Service Week 2014 (CS Week 2014), aim to recognize the success of corporates and individuals who have provided exemplary customer service.

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The Awards bring to focus the importance of excellent customer service as a strategic tool for business success.  It also seeks to raise the profile of customer service practice and professionalism nation-wide as well as provide a platform for corporates and individuals to benchmark themselves and learn best practice from service excellence leaders.

The winners, determined from a survey that sourced information directly from a target of 6,000 respondents nation-wide, were drawn from banking, telecommunications, supermarkets, universities, fuel stations, insurance and government services sectors.

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The winners of inaugural Service Excellence Awards are:

Banking Sector

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Winner – Equity Bank

1st Runner Up – KCB

2nd Runner Up – Coop Bank

Mobile Communications Sector

Winner – Safaricom

1st Runner Up – Airtel

2nd Runner Up – YU

Universities

Winner – University of Nairobi

1st Runner Up – JKUAT

2nd Runner Up – Kenyatta University

Supermarkets

Winner – Nakumatt

1st Runner Up – Naivas

2nd Runner Up – Tuskys

Public Service Sector

Winner – Huduma Centers

1st Runner Up – NHIF

2nd Runner Up – NSSF

Petrol Stations

Winner – Total

1st Runner Up – Shell

2nd Runner Up – Oil Libya

Insurance Sector

Winner – ICEA Lion

1st Runner Up – APA

2nd Runner Up – CIC

Julius Kipng’etich, Board and Founding Member of ICS Kenya gave an account of the conception and vision of ICS Kenya. He noted, “It is time we recognized exceptional customer service as a strategic instrument in the growth of businesses. Customers are a huge component in creating a perfect referral system to their networks”.

The Service Excellence Awards Corporate Category was based on the Net Promoter Score (NPS), a service metric that uses one key question to establish if respondents are likely to recommend a product or service to their networks.

Edwin Macharia a partner at Dalberg, gave an overview of the methodology for the awards noting that NPS is taking centre stage as a critical service metric as it provides a strong correlation to customer retention and referrals.  He noted that the Service Excellence Awards Survey used a simple tool that incorporates the most important element in customer service –the voice of the customer.

The NPS customers’ responses were analyzed as follows: Promoters (score 9-10) who are loyal enthusiasts that keep buying and referring others fuelling growth, Passives (score 7-8) who are satisfied but unenthusiastic customers that are vulnerable to competitive offerings and Detractors (score 0-6) who are unhappy customers that can damage a brand and impede growth through negative word-of-mouth.

Macharia said, “Whereas the Net Promoter Score is established by deducting the percentage of detractors from the percentage of Promoters, the SE Awards focus on the Net Promoter Approach which encourages organizations to adopt a customer centric approach to business, nurturing customers as promoters and effectively dealing with detractors”.

The survey was conducted on a mobile phone platform.  Respondents were requested to complete the survey on their mobile phones which was then collated and analyzed in real time by the Service Excellence Awards Technical Partner mSurvey www.msurvey.co.ke. The final results were then validated by Service Excellence Awards Knowledge Partner – Dalberg www.dalberg.com

Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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