Samsung consumers can now get a free high definition Explora decoder for every purchase of a curved television set to enable them enjoy the benefits of digital TV immediately.
Samsung General Manager, Consumer Electronics, Allan Oyier lauded the partnership with MultiChoice as a win-win between two leading brands and the consumer.
“All a consumer needs to do is to buy a Samsung Ultra High Definition TV (UDHDTV) from as low as KShs. 142,495 ($1579) and get a free DStv HD Explora decoder with one month premium subscription,” he said. The promo has already began and will run for two months subject to availability of stocks.
On her part, MultiChoice Kenya Acting GM, Janet Oyugi expounded on the benefits of digital migration that Kenyans are currently embracing in large numbers. Both spoke earlier today at a dealer outlet, Hotpoint Appliances at Sarit Centre, Westlands.
“Christmas comes early for both DStv and Samsung customers. By going digital with this deal, consumers will be able to watch lots of exciting entertainment from either DStv or GOtv,” she said.
The bundled offer, worth approximately KShs. 50 million ($554,017), will see consumers get a free fully installed and activated HD Explora decoder from MultiChoice Kenya with a one month free premium subscription with every purchase of a Samsung LED or Plasma TV in what is being dubbed as the ‘festive season comes early’. The deal has been further sweetened by offering consumers 10 free box office movies available on the Explora decoder.
The Samsung TV brand is renowned for its Built for Africa features; triple protector, amazing picture quality and energy saving technology. Among the benefits of digital migration, include but are not limited to, easy access to an increased number of channels, enhanced picture and sound quality.
“The advantages that comes with the use of the digital transmission compared with the current analogue transmission is immense and Kenyans are positively embracing the new technology to enjoy quality viewership and choice as well as diversity in programming,” added Oyugi.