Commuters earn a point (Point 63) for every Sh10 they spend on fares, with a commuter who pays fares worth Sh1000 with the card guaranteed a Sh100 free ride.
According to Fibre Space General Manager Mwakio Ngale, passengers can track the sum of their points, which are shown on the receipt each time they swipe their card to pay a fare. Commuters are able to top up their cards through Mpesa, and redeem Point 63 using an SMS code.
The decision to introduce the loyalty points was informed by the demand while piloting the project with 35,000 commuters. It is the first initiative of its kind in the PSV sector in Kenya in partnership with Safaricom Ltd.
Additionally, users of the card can also borrow fare of between Sh50-Sh300, thanks to Kopa fare, an initiative that gives loyal commuters a chance to travel even when they don’t have credit on their cards.
According to Mwakio, their strategic partner Safaricom’s Credit Advance, that enables clients to borrow credit that is repaid with no interest. Mwakio said his company understands that financial constrains are inevitable in any sector of economy and hence are shielding their clients from inconveniences that may arise due to lack of credit.
”Fibre Space is a local company that understands the normal lives of Kenyans and hence works towards providing solutions to the problems facing them,” said Mwakio. The Kopa Fare programme will also help resolve financial conflicts between commuters and PSV operators, hence creatiing a more viable social economic environment, he said.
To get credit advance on the platform, a client needs to dial *100#.
MY1963 is targeting over 8,000 matatus and buses in the country.
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