Electronics and fashion items sell fast in East Africa and Kaymu knows that. In a move to double orders from stores on its site, Rocket Internet’s Kaymu has scrapped off delivery fees for both women and men’s wear and electronics to takes on its competition.
The Free Shipping Category includes top selling electronics, men’s and women’s fashion enabling buyers enjoy the free shipping service.
In a statement made available to us, Kaymu Kenya Managing Director Aleeda Fazal said, “Customers are doing all they can to save their money come this April holiday and we are excited to offer free shipment as an early Easter present to them.
We saw an enthusiastic response to our drop of shipment fee from Kshs 200 to Kshs 70 over the past one month and we are hoping our customers will see even more value with this new Free Shipping offer.”
According to the firm, buyers will also benefit from low prices, fast delivery (typically within 2-4 days) and a safe and easy “Pay on local pickup” payment system. Kilimall, a Kaymu competitor has quickly become popular despite the fact that Kaymu is an AIG firm run by multinational investors and telco’s MTN and Millicom and probably heavily funded than Kilimall which is also planning African expansion.
Kaymu is now present in over thirty five countries across Africa and Asia and recently-launched mobile application and scrapepd off fees for store online stores in a move to become the number one online shopping community for buyers and sellers in the country but Kilimall is still leading if the stats from Alexa.com mean anything.
At the moment, the two are not even able to saturate the Kenyan market and two more bigger players are needed to get every store in town online.