With a dream of being Africa’s ‘Amazon’, Rocket Internet’s JUMIA first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Algeria, Cameroon, Morocco, Kenya, Ghana, Uganda, Tanzania and Angola.

With its own warehouses and delivery teams, as well as a variety of payment options including cash on delivery, credit card and mobile money, it has adapted the global megatrend for African consumers and won the trust of a large and constantly growing customer base.

Jumia ofers everything from fashion, consumer electronics, home appliances to beauty products. Products can be purchased using a multitude of payment options including cash on delivery, mobile money transfer, PayPal or credit card.

According to the World Economic Outlook Database by the International Monetary Fund, Senegal has a nominal GDP of $16 billion and is Africa’s 22nd largest economy having an an economic growth rate of 5 % in 2014. With a strong purchasing power, and growing interest in consumer goods, Senegal reveals itself to be a promising market. There is a steadily increasing number of Internet and Smartphone users, proving that now is an ideal time for online retail to establish itself.