Subscribers on MTN network can now enjoy 30-minute free airtime if they make 3 three minutes call between 5am to 8am in the morning. This imitative tagged; Good Morning Nigeria, GMN is launched by Media Perspectives, a media buying agency and seven other firms – MTN, ARM, Coca-Cola, Jumia, Leadway Assurance, Mansard and Samsung.
Addressing a press conference to announce the GMN initiative the MD/CEO, Media Perspectives, Tayo Oyedeji described the initiative as a Community Social Responsibility (CSR) conceived to enable phone users to make extended phone calls.
In his remark, Head of Corporate Communications at Leadway Assurance, Olubunmi Adeleye, commended the partner companies for bringing the campaign to the Nigerian people.
He said: “We believe in the potential of this country and always looking for ways to better the lives of our customers. Democracy Day is a key milestone of our evolution as a country and that is why we hope that this will be the beginning of similar partnerships that will benefit the Nigerian people”.
Also speaking on the partnership, Head, Offline Channel Unit, Jumia, Afam Anyika, described the GMN campaign as a medium for the organizers to appreciate their teeming customers.
“What is significant for us is that we appreciate the custom and support of Nigerians. We represent different brands but a central factor that binds our customers together is the need to communicate. So for us, this is a platform to say thank you to our consumers and encourage them to support us,” Anyika said.
