App based service has of recent increased to target the high uptake of smart phone in the Kenyan market. Apps have developed to improve healthcare, banking, and livelihood for those who need it most. It is here in East Africa’s tech hub that innovation is occurring in its freshest form. Out of necessity, app based are targeting the high number of daily active uses to deliver their services.
The majority of available apps is B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge, you can still conclude that the app market is really big. Most users of mobile apps are between 25 and 30 years old, are married, live in suburban areas.
Mobile app users are generally younger, more educated and have higher income than other cell phone holders. Businesses that integrate mobile into their strategy can engage an entirely new type of customer an instantly connected one. Smartphone users generally prefer to multi-task and be on-the-go.
This is based on the Google Consumer Barometer survey, 71% of Kenyans aged between 16-24 years are online every day,55% are aged between 25-34 years while 38% are aged between 35-44 years, 51% aged between 45-54 years who use the internet are also on the internet daily. The largest number of online traffic is usually through smartphones which represents 27% with 8% using computers and only 1% using tablets.
Also report shows that 83% of Smartphone owners In Kenya are using them to check the time, 78% for music, and 71% to set an alarm while 69% use them to take photos. According to the Jumia report which surveyed 576 respondents, the most popular activity on smartphones was chatting and social networking at 78%, calling at 75%, E-mails and online browsing both accounted for 69%, followed by the data heavy activities falling under entertainment; 57% of respondents played games, listened to music and watched videos on their smartphone.
Due to high daily active internet user, and high uptake of smartphones, it has paved way for many apps based service in Kenya. According to statistics it shows a middle aged between 24-34 years, who are Also working class, will provide a competitive market for delivery service. Some of well-established service app include.
Uber, an app based transport company, has drawn the anger of conventional taxi operators in nearly every market it has entered. Nairobi has been no exception. The company which promises to revolutionize the transit system had a soft launch in Kenya early last
Little cab is another application which has been enjoying positive uptake among residents of the city. The application also uses GPS mapping to allow users connect to Little-approved cabs nearest to them, estimate the amount of fare needed and have the taxi pick them up often in a matter of minutes
Barcode Scanner is an application that one able to scan the bar codes of each perfume that one may be able to sell to your customers and instantly you get the manufacture date, the expiry date and one is able to know the authenticity.
Huge corporations can afford to generate their own inborn apps with truck load of cohesive elements, making the customer experience as perfect as possible.