">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Tuesday, January 26, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Business

Why Facebook is the bridge to the new mobile economy for small business.

James Kanja by James Kanja
4 years ago
in Business, Mobile
5 min read
0

Facebook is supporting Kenyan businesses that want to grow internationally by providing them with powerful new tools and resources that enable them to connect with people in new countries. These new solutions help small businesses become large and local businesses become global.

More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook each month on mobile devices. In Kenya, 50% of people on Facebook are connected to a business in a foreign country and 63% are connected to a Kenyan company.

Businesses can now use a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

Advertisers with website conversion or mobile app install objectives can use Facebook’s extended location targeting capabilities by selecting a worldwide region or trade zone. Facebook will deliver ads to selected regions and then optimise delivery to the countries with the greatest return.

Facebook is also introducing solutions to help businesses optimise their global campaign strategy, including webinars on international marketing with Facebook and a handbook on finding the right customers in new countries.

FunKidz, and Eat out Kenya are the small and medium businesses showcased rapid growth in market share accelerated by Facebook business page in Kenya. Facebook Marketing has proved to work exceptionally well for some businesses while disappointing others. Often the ones who have given up on Facebook are those who had overly high expectations on market share for a short while.

READ 

FunKidz is Innovative children’s brand opened 5 years ago. FunKidz provide high quality children’s furniture designed and manufactured in Kenya founded by Owner Ciiru Waweru and started advertising in 2013 with great success. Since then, FunKidz expanded into export markets such as Uganda and Rwanda, as a direct result of Facebook.

Related posts

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
0

Customer Service Lessons From Leading Brands Including CarGuard’s Trevor Smith

January 21, 2021
0

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0

While, Eat out Kenya is an online restaurant guide, booking system and magazine. Founded in 2010 by Mikul Shah. Eat Out has since grown from a blog with 1 employee to a full-fledged company with an amazing team of 13 and they are still growing.  Facebook is the only marketing platform used. They have won numerous awards including Kenya Tourism Award for Best Digital Media.

Funkidz has more than 104k fun while Eat out Kenya has more than 152k fun, if we consider daily active Facebook subscribers, it true to say business page give the best platform for advertising products. Simple factors that are free when it comes to Facebook adverts impacts positively the markets share of your products.

Readers 1,220

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: Eat out kenyafacebook marketingfunkidzmedium businessesMobile appsmall business
James Kanja

James Kanja

Kenyan-based blogger who has an interest in social media,Marketing,human interest stories. Email [email protected]

Related Posts

Gadgets

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
0
Business

Customer Service Lessons From Leading Brands Including CarGuard’s Trevor Smith

January 21, 2021
0
Business

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi
Mobile

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0
Mobile

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021
0
5G

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra
5G

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0
Business

Cellulant Group CEO Ken Njoroge to step down in June

January 14, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

AGPO Certificate – How to obtain an AGPO Certificate?

January 25, 2021

How to Register a Marriage Online.

January 25, 2021

How to Restore your Lost Contacts on your Android Phone.

January 25, 2021

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: