Algebra Ventures & Ezdehar invest in Dsquares, MEA’s popular B2B loyalty solutions provider


​Egypt’s Algebra Ventures and Ezdehar Management​, an investment management firm focused on high-growth Egyptian corporates, have invested into ​Dsquares​, the region’s popular loyalty solutions provider.

Algebra’s strategic investment comes ahead of Dsquares’ launch of its b2c consumer-tech product, the Lucky Discounts App.

Founded in 2012 by Marwan Kenawy, Ayman Essawy, and Momtaz Moussa, Dsquares is the region’s fastest-growing loyalty solutions provider. With significant telecoms and technology experience, the founders saw an enormous and untapped opportunity in the loyalty business in emerging markets. Dsquares quickly dominated the b2b loyalty solutions market in MENA, supporting large corporate clients – including banks, FMCGs, and telecom operators – to retain customers and develop their spend patterns.

In 2018, Dsquares secured funding from Ezdehar Management to support its b2b and b2c growth plans.

‘We’re pleased to partner with Algebra Ventures, a VC that we think is of great value to its portfolio companies across different segments,’ says a Dsquares spokesperson. ‘We believe that being backed by Algebra’s consumer-tech experience will significantly enhance Dsquares’ development and future expansion strategy in the consumer apps business.’

Algebra’s investment in Dsquares follows a number of consumer-tech investments they’ve made over the last two years, including investments in Elmenus, GoodsMart, and La Reina.

Algebra has been following Dsquares’ performance closely, and was very impressed with how much they’ve grown. The VC firm believes that the combination of Dsquares’ impressive track record in the b2b loyalty business, coupled with the strength of the team has uniquely positioned Dsquares to bring loyalty services into the hands of consumers all over the Middle East and Africa.

With the big launch of Lucky Discounts App and a strategic partnership with Algebra Ventures, Dsquares aims to maximize exposure and leverage innovation and technology to continue serving brands and consumers all over Africa and the Middle East.’

Algebra Ventures, a $50-million Cairo-based venture capital fund has invested in 15 transformative technology companies in MENA, including HolidayMe, Trella, Elmenus, GoodsMart, and Halan.