The ride-hailing industry is a rather competitive one with new entrants always coming in and trying to get a piece of the pie from the big boys like Uber and Bolt. In efforts of getting a piece of the pie, Little Cab has been trying to be innovative by including new features.
Following its launch in 2016, the Craft Silicon taxi-hailing service introduced a USSD code which enabled Little Cab customers to dial *826# from their mobile phone to hail a cab.
Then recently we saw the launch of Little Longhaul, a shuttle service from Nairobi to Naivasha and Nakuru squarely aimed at PSV services.
Additionally, just this week the local e-hailing taxi firm has introduced an online chat booking platform so as to increase their reservation options for customers amid growing competition in the local market.
Kenyan, Ugandan and Zambian taxi users can now book rides from their WhatsApp by sending their location to a Whatsapp number in an automated process that will scan for vehicles within the rider’s periphery and share the details of vehicle and driver’s contact through the messaging platform.
“All a taxi rider needs to do is save our number 777000777 and share their location through WhatsApp. Once this happens one will automatically be connected to a driver near them.
At the end of the trip a customer will also receive a message telling them how much they need to pay for the trip.”
Craftsilicon ( local tech firm and Little’s parent company) founder Kamal Budhabhatti.
This latest move from Little comes as other ride-hailing firms continue to aggressively market in various ways like we saw Uber introduce a customer service number through which riders can call to book trips.
In order to Book a Little Cab via WhatsApp, there is no need to download the Little App or register yourself.
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- Add +254 777 000 777 to your contact list, name it as Little
- Send your location to the saved number using WhatsApp
- A driver will automatically be connected to you and you will get a ride in minutes.
Plus when you order a Little via WhatsApp, you get discount on your ride.
One can also just simply click here to get this number added on your WhatsApp.
Below is a video from Little that walks you through the simple steps it takes to hail a cab via WhatsApp.
