DLAK launches MoneyMarch, Kenya’s first-ever month dedicated to consumer financial health


Digital Lenders Association of Kenya (DLAK)  yesterday unveiled the first-ever MoneyMarch: a month-long event dedicated to bringing providers and consumers together in a conversation around financial health and wellness.

MoneyMarch is proudly sponsored by DLAK, in association with the Lead Coordinator, Tala, together with all DLAK member companies.

TO achieve their member goal, DLAK members and partners are dedicating their time, resources, and marketing efforts. Which aims to help educate customers and their families on how they can build healthy financial habits and meet their goals. The  2020 MoneyMarch theme is on “Family Finance” created in support of MoneyMarch.

“Kenyans today have more choices than ever before. But still, they also face more risks when it comes to managing their financial lives. MoneyMarch is a moment to bring providers and customers together to discuss how we can best leverage digital credit. And other services to help consumers and entrepreneurs grow and work towards their goals,” explained DLAK Chairman, Robert Masinde.

To add on, DLAK will release the findings of a recent comprehensive survey of customers conducted by the association through an independent research firm. The members will also step up to make additional individual commitments towards advancing financial health, including free advice on how to plan family finances, how to start saving. The consumers will as well learn how to effectively use credit for business growth. Moreover, the lucky consumers will also win collaborations with some of the members who are local non-profit organizations part of the family financial health.

Ivan Mbowa, DLAK board member and Tala Kenya General Manager. Expressed his enthusiasm for the month ahead saying. “As responsible digital lenders, we make a promise to our customers that we will support them as they grow. And also give them a chance to work towards their goals. Providing customers with the financial education they need to make smart decisions. Is one of the many ways that we can deliver on that promise. With MoneyMarch. We hope to inspire and empower our customers to achieve their financial dreams, no matter how big or small.”