Thousands of users join the TikTok app every day and it’s a trend that will continue for a long time. In total, TikTok has over 800 million active users, which puts it on the seventh place in the ranking of social media platforms, globally. To make a comparison, that’s over 400 million more users than many popular and much older apps, such as Snapchat and Twitter.
(Source: Betway Sports)
TikTok is getting huge and some brands have recognized this as an opportunity and quickly placed marketing content. We’ve summarized in one place everything you need to know to get the most out of TikTok for your brand.
TikTok is the successor of the concept of short video clips, set off by an app called Vine who launched a new way of consuming content. The video length limit was 7 seconds, which required a lot of marketers’ creativity. In 2016, Vine ceased operations and a large space has been created for a new player in the market, which TikTok has wisely used.
To get deeper into this application, you need to understand what it is and who its users are. TikTok is a Chinese social network based on short videos. It evolved from the Musical.ly app, whose concept was to record and publish short music videos, playbacks, and dance videos. The average length of a TikTok video is 15 seconds and almost half of users are between the ages of 16 and 24. They spend about 52 minutes a day using the app. Much of it is comprised of comic clips (unlike Musical.ly) and original user content that often dictates what’s cool.
How to Appear on Tiktok as a Brand?
If your target is the younger population and teens, you need to find a way and devise a strategy for appearing on this application without the dilemma. You should be careful because it’s easy to fail with the approach to a target group that has a unique sense of humor and there’s not much that will occupy their attention for more than a few seconds. Your content should look and sound natural, unobtrusive, but intriguing and interesting. TikTok users consider it a personal space and a comfort zone that mustn’t be disturbed by unwanted content.
If you have no idea how to get started, research what other brands are doing. Check if any companies belonging to your niche have started marketing on TikTok and see what #challenge is trending. Try to add some original humor that will throw your product or brand into the background for a moment. That way, you won’t bother them with pure sales content, and their trust in your brand will grow.
Have Other Users Create Content for You
When properly designed and implemented, this marketing approach can be fantastic for your product. If you have a shop, try to highlight your username on TikTok in many places – chances are that customers will share the experience of staying with you with their followers. The #challenge we mentioned earlier is a very popular form. Define #mybrandchallenge, choose a song that’s in some way related to your brand, and let customers creatively dance holding your product in their hands.
Consider Collaborating With TikTok Influencers
Influencers on this application aren’t yet the dominant phenomenon, but there are those who are doing pretty well on this platform. If you have a problem with content creation, this strategy may be the solution. Thousands of times it has been tested on different applications, the same works on TikTok. This approach can be aimed at growing the number of your followers on TikTok or simply growing sales.
4. Advertising on TikTok
The advertising on TikTok has started but is in the testing phase. On the other hand, it’s territorially limited to the US and some European countries and is quite expensive. The minimum investment in advertising per campaign is $ 500 and $ 50 per ad group. The average CPM (cost per 1,000 impressions) is $ 10, which means that for $ 500, your ad will be shown about 50,000 times. This is much less than other social networks, but if your target group is on TikTok, don’t hesitate.