Many have already branded Instagram Reels as a TikTok Clone.
And in many ways, it is. Reels let you record and edit 15-second multi-clip videos with audio, effects, music, and new creative tools. But, there is a difference: Reels is built right inside the Instagram app. That means that you can share reels with your followers in Feed and even in a new space in Explore if you have a public profile.
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ToggleTo people like me, this is a huge bonus: there is no need to download and use another app (TikTok). I am ready to bet that Reels will democratize TikTok-style videos and allow new audiences of all ages to become more creative.
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