TikTok has signed a deal with Samsung Electronics Ltd in a move that will see TikTok bring it’s trending content exclusively available on Samsung Smart TVs in Europe, launching first for UK customers today.
The deal will be later expanded to other regions across the world after Europe.
“We are exceptionally proud and excited to be able to launch the TikTok app on our Smart TVs. At Samsung, we strive to give our customers an unrivalled content offering to guarantee endless entertainment and the latest addition of TikTok to our app line-up unlocks a new entertainment experience. With our QLED technology, customers will be able to watch the TikTok content creations on a big screen with lifelike picture resolution to maximise their viewing experience” said Dan Hastings, Director, TV/AV Samsung Electronics (UK) Ltd.
The new app has been specifically created for a home-viewing experience, allowing people to view the ‘For You’ and ‘Following’ feeds, as well as the majority of the most liked and viewed content on TikTok.
TikTok can be accessed on all Samsung Smart TV models from 2018-2020 onwards which include Samsung’s 4K and 8K TVs as well as its Smart Monitor, The Premiere, The Frame and The Serif.
TikTok can be easily downloadable via the Samsung Smart TV App Store and will now be pre-installed onto all-new Samsung TVs purchased. The content covers everything from gaming and comedy to food, animals, the latest cooking hacks, fitness tips, and fun facts and much more.
Users will be able to view, like and comment on trending videos and will also be able to block or mark content they are not interested in.
Rich Waterworth, General Manager, TikTok UK said: “The past year has dramatically changed the way we live, work and play. More of us are spending more time at home, watching TV with loved ones and enjoying content that entertains and educates through our smartphones.
This has led us to think about how we can bring the creativity and joy of TikTok to even more people across the UK. Our new TikTok app will do just that, giving the millions of Samsung TV owners access to our trending recipe hacks, comedy skits, challenges and more – straight into living rooms across the country.”