TikTok is providing more monetization options for creators with new eCommerce tools.
Ever wondered what monetary value TikTok adds to their creators? I am not on TikTok but I’ve interacted with a lot of content from their platform and with all the creativity that’s there, it only makes sense to give them the tools to succeed.
Therefore TikTok has partnered with shopify and created an eCommerce platform known as TikTok shop which will be introduced as an education portal and is currently being tested in Indonesia.
The new education platform has been described as:
“…a training hub to help you do business on TikTok. We offer a full suite of lessons on seller tools, policies and the latest updates to the shop. Start to learn and sell big!”
This means that TikTok users will be able to sell items on the platform.
“If you choose to sell through your personal page, you can then display products via livestreaming or short videos, with product anchors embedded in your content. When customers view your content, they can be re-directed to the corresponding product detail page by clicking on the product anchor.”
Brands will also have an advantage.
TikTok also notes that those who sign up to the program will be able to showcase their products on a second tab of their profile page. In addition to this, the program also has an affiliate element, which will enable brands to sign-up to have prominent TikTok creators promote their offerings on the platform.
“If you choose to sell through Affiliate, you can upload your products to the Seller Center, set your promotion plans, and collaborate with TikTok influencers to promote your products.”
