Twitter has officially launched a full live test of voice clips.
Twitter has not been joking around when it comes to improving their platform. In many things they seemed to have been left behind and other platforms were overtaking them until now.
Twitter has officially launched a full live test of voice clips within direct messages to users in India, Brazil and Japan.
WhatsApp already allows people to send voice notes so the hype around audio clips has definitely come from all the fuss about Clubhouse. The hype started last June when Celebrities were sending out voice clips but it died out pretty fast.
Who will audio tweets help?
On most social media platforms visually-impaired users are not considered but with this new feature vision-impaired users can add voice recordings which will allow Twitter to host people of varying capacity.
Twitter has been working to improve the accessibility of the platform, which has seen it announce a range of new initiatives over the past year. Audio DMs could be seen as another element in this push – while they could also help to reduce language barriers in multi-lingual regions, as it can sometimes be easier to speak a language than it is to write it.
Or it could just add another fun element to your DMs. Audio content is having a moment, with the rise of audio social network clubhouse parking various clone functionalities among the big platforms. Audio DMs might also be a means to tap into this trend – though as noted, there are practical, valuable uses for the same.
There could also be brand usage considerations, with ways to record fun or informational audio clips that can be used to reply to common customer queries.
In terms of technical limitations, voice recordings in DMs can be up to 140-seconds long, the same as voice tweets, while the functionality is currently only available on iOS. Twitter says that voice tweets will be coming to Android and the web later this year.
No word as yet on a broader roll-out of audio DMs to more regions.