It’s important to include smaller-scale micro’ or ‘nano’ influencers in your campaigns. These can be highly valuable to your businesses, despite their relative audience size.
If a local nano-influencer, for example, only has 1,000 followers, but all of them are local business owners, that can have a significantly larger impact on your promotion than a broader reaching campaign.
To provide some more context on this, the team from Planoly recently put together this infographic on nano-influencers and the potential benefits of this form of outreach.
