Head of Instagram Adam Mosseri confirms that a version of Instagram for children under 13 is in the works, BuzzFeed News reports. The Facebook-owned company knows a lot of kids want to use Instagram, Mosseri said, but there isn’t a “detailed plan yet,” according to BuzzFeed News.
“But part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control,” Mosseri told BuzzFeed News. “It’s one of the things we’re exploring.” Instagram’s current policy bars children under 13 from the platform.
Kids are increasingly asking their parents if they can join apps that help them keep up with their friends. A version of Instagram where parents have control, like we did w/ Messenger Kids, is something we’re exploring. We’ll share more down the road.
— Adam Mosseri (@mosseri) March 18, 2021
“Increasingly kids are asking their parents if they can join apps that help them keep up with their friends,” Joe Osborne, a Facebook spokesperson said in an email to The Verge. “Right now there aren’t many options for parents, so we’re working on building additional products — as we did with Messenger Kids — that are suitable for kids, managed by parents. We’re exploring bringing a parent-controlled experience to Instagram to help kids keep up with their friends, discover new hobbies and interests, and more.”
BuzzFeed News obtained a message from an internal messaging board where the Instagram vice president of product Vishal Shah said a “youth pillar” project has been identified as a priority by the company. Its Community Product Group will focus on privacy and safety issues “to ensure the safest possible experience for teens,” Shah wrote in the post. Mosseri would oversee the project along with vice president Pavni Diwanji, who oversaw YouTube Kids while she was at Google.
Instagram published a blog post earlier this week describing its work to make the platform safe for its youngest users, but made no mention of a new version for kids under 13.