Due to the health crisis, the myth of digital transformation has become an obligation of survival for brands and companies. From the massive adoption of teleworking to the boom in online entertainment platforms, where you can get a bonus package as a newbie on the https://22bet.bi/ and distance learning, mobile screens and applications have played a key role in the lives of people. And 2021 should be no exception to this trend. State of play of the new technological transformations to come.
The Advent of Low–code
The analysts predicted the advent of low–code/no–code in 2021 to deploy mission–critical applications. Revolutionary, low–code allows users to quickly design an application, making their design accessible to all. Its concept reduces the complexity of application development using little or no code: simplified as much as possible thanks to a click–and–drop back office, and with an intuitive user interface.
While these platforms are unlikely to mark the end of traditional coding, they are likely to become a popular way for companies to create their first applications without hiring a developer or resorting to outsourcing. Thanks to this process, the development of a mobile application can take only a few weeks instead of several months, for a reasonable budget.
The Revenge of the Local
In 2020, shopping via a mobile application has been the delight of leading retailers such as Amazon, Fnac, C–Discount etc. But it was also the year that saw the emergence of a very strong desire to support local businesses in order to combat the desertification of city centers. The controversy surrounding the opening of bookstores illustrates this point, as well as many town halls that have taken the gamble of creating sites or apps for online commerce at the municipal level to help merchants cope with the crisis. This trend to consume locally is not new, but the trend has accelerated considerably with the health crisis. A local e–commerce offer must find its place in the ecosystem.
The Mobile, the Epicenter of Our Social and Professional Activities
Couch commerce is poised to become the main form of consumer purchase in 2021. This year, it is estimated that 43% of our home activities will be carried out via mobile and that the time spent on applications related to home activities (fitness, delivery, streaming) should exceed 1.3 billion hours. A winning trend for publishers since in 2020, the French spent nearly 2 billion dollars via a mobile application.
But mobile applications are no longer the preserve of entertainment. In 2021, the annual growth rate of applications used for work and education will increase by 57% and 62% respectively. This is partly due to the increasing use of videoconferencing applications such as Zoom, Slack or e–learning, a direct consequence of the widespread use of teleworking and home education.
Super Apps for Everyone
If TikTok, WhatsApp or Facebook are among the most downloaded applications in 2020, in terms of performance, they do not outweigh the “super apps“. Super apps are mobile applications containing several other applications in the same ecosystem and are a very popular model in Asia and beginning to take hold in South America and Africa.
