Netflix already dominates the video streaming market. In 2020 alone, Netflix’s new subscribers increased by 37 million accounts, with more than 80% of that figure coming from markets outside the United States. As of April 2021, Netflix has 208 million paid subscribers worldwide. However, it seems that the growth in their subscriber numbers is slowing down.
Maybe that’s also why Netflix seems interested in expanding into the gaming industry. The Information reports that Netflix is looking for executives to lead their expansion into the gaming industry. Over the past few weeks, Netflix has also reportedly made approaches to some veteran executives in the gaming industry. According to the same source, Netflix is also considered a ” bundle” of games.
Unfortunately, there is no further clarity about what is meant by ” bundle ” or details of what kind of service Netflix wants to make. However, for sure, expansion to gaming seems to make sense, and they have prepared in advance.
Netflix is no stranger to the potential of the gaming market, given that they are increasingly working on series adapted from games such as Dota 2, League of Legends, or Resident Evil. Netflix has also released documentaries on the gaming and esports industry several times, such as High Score and Not a Game.
Apart from targeting the gaming market through films, series, or documentaries, Netflix has also shown interactive films such as Black Mirror: Bandersnatch or Minecraft: Story Mode. You can find a complete list of interactive movies on Netflix at this link.