Instagram Rolls Out New Features That Will Help Strengthen Relationship Between Content Creators


Instagram is adding a bunch of new features to its feed and reels.

The Facebook-owned photo-sharing platform announced that it is testing the Collabs feature to strengthen the relationship between content creators. With the latest feature, platform users can co-author feed posts and reels with others. In the shared post, both creator names will appear on the header and both groups of subscribers can see the identical post or reel.

It will also have the same likes and comments. Plus, Instagram for desktop is finally making it possible to add new photos and videos, according to a report. The company has also reportedly added new music-focused effects for Reels. The Collabs feature is now live and other new features are expected to start rolling out in the coming days.

Collaborations, the announcement by Instagram on October 20, allows two users to post the same content on a shared basis.

From the tagging screen, a user can now invite another account to be a contributor on the post or reel. Once the second profile accepts it, both accounts will appear in the header of the post or reels and will be shared with both groups of subscribers.

It will be live on both profile grids and both users will also share views, likes and comments for the post. The new functionality is currently in the testing phase, tweeted Vishal Shah, head of Metaverse on Facebook, but he did not mention when the global rollout will begin.

Instagram is reportedly launching support for users to post photos and videos from desktop browsers on Thursday following a limited test that took place in June this year.

According to a TechCrunch report, photos and videos (less than 60 seconds) can be posted from the desktop.

According to the report, Instagram will also begin testing a feature that allows people to raise funds for a nonprofit of their choice. Users can select the “Fundraising” option from the “Create” menu to post when the feature is uploaded.

According to the report, two music features called Superbeat and Dynamic Lyrics are also making their way to the app. Superbeat can be used to add special effects to the music according to the rhythm of the user’s song, while Dynamic Lyrics will display the lyrics in 3D during a video.