Mumerz, a support society and e-commerce website for mothers and their children, has secured $1.2 million from Disruptech, a local venture capital firm, in a Pre-Seed round.
Mumerz is a one-stop shop for all parent and child needs, as well as a community platform for parents and children.
From conception through the age of twelve, the platform is Egypt’s largest bilingual community and e-commerce platform, serving the needs of every parent and child.
Mumerz was created to address the information, advising, and product needs that parents and children have.
The portal features a blog with articles on a wide range of topics connected to pregnancy, childbirth, motherhood and childcare, as well as integration with Egypt’s largest parent and child e-commerce platform.
“We feel that Egypt’s online mother, baby, and child vertical is underserved. “Delivering an excellent customer experience with a wide choice of mother-baby and child items at low pricing is the key to that,” says Amir Shenouda, Founder and Managing Partner of mumerz.
Mumerz also provides value-added material for moms on its blog and Mums Mag, which is handled by Rahet Bally and includes direct links to products on the e-commerce platform.
“Mumerz is a logical extension of Rahet Bally’s maternity support services, allowing us to serve millions of our moms who really trust us, consume our material on a regular basis, take advantage of our discount services, and visit our fitness centers”.
“Mumerz also takes advantage of Rahet Bally’s extensive knowledge of what moms require, as well as a highly experienced advisory team that recommends the best product for each mom’s needs based on Rahet Bally’s reviews across all product categories,” said Nadia Gamal El Din, Founder of Mumerz.com and Rahet Bally.
The funds will be used to expand the company’s market share in Egypt and beyond, as well as to improve its online platform with more diverse offerings and content.