SA logistics startup GoMetro secures $1m seed extension for expansion.

OOSTERZEE. 18.09.12. Software ace Justin Coetzee shows how accurate and user-friendly the train commuter information application is that he developed for cellphones. Picture Ian Landsberg

GoMetro, a South African logistics startup, has raised a seed extension round of ZAR16.3 million (US$1 million) to accelerate its growth, strengthen its commercial team, and aggressively expand into the South African, UK, and American markets.

The US$1 million seed extension round, led by Kalon Venture Partners, Hlayisani Capital, Tritech Global, 4Decades Capital, and E Squared Investments, will be utilized to expand the company’s revolutionary tech platform, product engineering, and development.

“By using our mobility management platform and digitising their entire fleet,  operators can save up to 30 per cent in operating costs by increasing overall vehicle utilisation, controlling excess mileage and managing back-office costs. We have also seen our customers increase the certainty and accuracy of their delivery windows by 50 per cent,” said the CEO of GoMetro, Justin Coetzee.

GoMetro is a mobility management platform that helps public transportation and logistics companies improve operational efficiency, future-proof their services, and stay competitive.

Hundreds of fleets around the world benefit from the solution, which provides the building blocks for the rapid creation of mobility applications.

Kalon Venture Partners CEO Clive Butkow said he was excited to be an investor in a business that continued to scale locally and globally.

“Kalon’s investment was motivated by the exceptional GoMetro team, as well as the innovative digitization of transport operations to better manage mobility. The GoMetro fleet works with logistics providers’ existing investment in telematics, provides accurate route planning and on-time alerts, and saves them money in back-office costs and contract performance,” he said.